πŸ¦† Homebuyer Readiness Platform

GET YOUR DUCKS
IN A ROW!

Duck & Key helps loan officers, agents, and housing counselors turn β€œnot ready yet” into β€œready to apply” β€” with a simple readiness framework your clients can actually see themselves improve.

Start free for 30 days β†’No credit card required
4
S.A.I.L. pillars tracked
30
Day free trial
0
Bank links required
The Problem

Your pipeline isn't full of dead leads. It's full of clients who aren't ready yet.

Most of your funnel isn't a β€œno” β€” it's a β€œnot yet.” Without a way to track and nurture those clients, they go quiet, and you lose the deal to whoever's still in touch with them when they finally are ready.

Duck & Key gives you a structured way to keep that relationship alive, and gives your clients a reason to keep coming back to check their progress.

Does your pipeline look like this?
Ready to apply now~15%
Close β€” 3 to 6 months out~35%
β€œNot yet” β€” going quiet~50%
Duck & Key turns that bottom half into a structured, trackable pipeline β€” not leads you lose track of. That 50% is where your next closings are hiding.
The Framework

S.A.I.L. β€” the four things that determine
if someone's ready to buy.

Your clients self-report where they stand on each. No bank linking, no credentials shared, no PII exposure β€” just four simple estimates that give you and your client a shared, visual picture of how close they are to applying.

βš“ Β· Β· Β· Β· Β· Β· Β· βš“ Β· Β· Β· Β· Β· Β· Β· βš“
S
Score

Credit score readiness, tracked as a simple estimate β€” not a hard pull. Clients know where they stand and what grade they need to reach.

A
Assets

Savings and down payment progress toward the target home price. Includes closing cost estimates and reserve tracking.

I
Income

Income sources, self-reported and kept up to date. Feeds directly into the DTI calculation to show real qualifying power.

L
Liabilities

Existing debts weighed against the target monthly payment. Front-end and back-end DTI calculated and graded automatically.

βš“

As their numbers improve, their ducks literally line up.

Built For

The professional in the actual relationship
with the client.

🏦

Loan Officers

You're already tracking this mentally. Duck & Key makes it visible, timestamped, and built for the compliance realities you're already navigating β€” Reg N/Z-aware with a 24-month audit log built in.

Full S.A.I.L. numbers + compliance editor
🏠

Real Estate Agents

Know who's worth your time before you spend it. Link with a client's loan officer and get the white-glove version: they handle the numbers, you get the green light.

Readiness percentages Β· No raw numbers needed
πŸŽ“

Housing Counselors

Track readiness across your full caseload with the same full-detail view you already use β€” and reporting that doubles as documentation for grant and outcomes requirements.

Full S.A.I.L. view Β· Caseload tracking

Are you a homebuyer?

Your loan officer may already use Duck & Key. If you received an invite link, use that. If not, you can sign up directly and we'll connect you with a professional who can help.

Why Duck & Key

Built for the individual professional.
Not just the enterprise.

πŸ”’

No bank linking required

Self-reported estimates only β€” nothing pulled, nothing stored, nothing to explain to a nervous first-time buyer.

βš–οΈ

Built-in compliance

Reg N/Z-aware editor with a 24-month audit log, not a separate tool you have to manage yourself.

πŸ’°

Priced for you, not just your enterprise

Full features from day one. No institutional sales process. $99/month and a 30-day free trial.

🀝

Works across your whole team

Loan officers, agents, and counselors β€” one shared framework, role-appropriate views. Coming soon: cross-linking.

Comparison

Duck & Key vs. the alternatives

β€œHomebot keeps your past clients coming back. Duck & Key gets your future clients ready to walk in the door.”

Feature
Duck & Key
Homebot / FinLocker
Pre-purchase readiness tracking
βœ“
βœ—
S.A.I.L. framework
βœ“
βœ—
Duck readiness visualization
βœ“
βœ—
No bank linking required
βœ“
βœ—
Reg N/Z compliance editor
βœ“
βœ—
Priced for individual LOs
βœ“
Enterprise only
Works without existing client database
βœ“
βœ—
Real estate agent support
βœ“
Limited
Post-close client retention
Not the focus
βœ“
The ROI Calculator

What does one additional closing get you?

If Duck & Key helps you turn just one β€œnot ready yet” buyer into a closed deal β€” what's that worth compared to the cost of the platform? Run your own numbers.

🏦 Loan Officer

If Duck & Key helps you turn just one β€œnot ready yet” borrower into a closed loan this year, here's what that's worth vs. your subscription cost.

Revenue from those closings
$3,500
Duck & Key costs $1,188/yr β€” one closing like this covers 295% of your annual cost
That's a +195% return on your Duck & Key subscription

🏠 Real Estate Agent

If Duck & Key helps you close just one deal you would have otherwise lost to a buyer who wasn't ready, here's what that's worth vs. your subscription cost.

Revenue from those closings
$12,000
Duck & Key costs $1,188/yr β€” one closing like this covers 1010% of your annual cost
That's a +910% return on your Duck & Key subscription
Pricing

Simple, transparent pricing.

Start free for 30 days. No credit card required.

MonthlyAnnual Save 16%
Professional
$99/mo
Up to 100 clients Β· 1 user
  • βœ“S.A.I.L. assessments & duck visualization
  • βœ“Document checklist tracking
  • βœ“Client invite links & walk-in signups
  • βœ“Branding & advisor profile
  • βœ“Compliance content editor + audit log
  • βœ“Email notifications
  • βœ“Last login tracking
Start Free Trial
Most Popular
Professional Plus
$139/mo
Up to 250 clients Β· 1 user
  • βœ“Everything in Professional
  • βœ“Full client activity tracking
  • βœ“Most active clients dashboard
  • βœ“Custom educational videos
  • βœ“Priority support
Start Free Trial
Team
$595/mo
Up to 500 clients pooled
  • βœ“Everything in Professional Plus
  • βœ“5 seats included at $119/seat
  • βœ“Additional seats (6–10) at $99/seat
  • βœ“Shared team white-label branding
  • βœ“Principal pipeline visibility
  • πŸ”œSeat management UI
Above 10 seats? Contact us for Enterprise pricing.
Start Free Trial

All plans include a 30-day free trial with full Professional features Β· Annual billing saves 16% Β· Cancel anytime

Duck & Key

Get their ducks in a row.
Get your key in the door.

Start your free 30-day trial today. Full Professional features, no credit card required, cancel anytime.

Start My Free Trial β†’

No credit card required Β· Full Professional features Β· Cancel anytime